SlatorPod
#248 DeepL Plants Flag on iPhone, RWS Stock Puzzle
May 2, 2025
DeepL has made waves by becoming the first third-party translation app users can set as default on iPhones, raising the bar for competitors. The sharp stock drop for RWS despite stable profits sparks discussion on market dynamics. Partnerships are on the rise, with notable collaborations in language services and exciting mergers, shaping the industry's future. There's also a spotlight on DeepL's potential IPO and fresh funding in language AI, alongside innovative business models that are redefining localization and AI voice technology.
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Quick takeaways
- DeepL's new status as the default translation app on iPhones signifies a competitive shift in the language app market.
- RWS's significant stock price drop, despite stable revenue and growth in key divisions, raises questions about investor confidence and market reactions.
Deep dives
The Push for Default Translation Apps
With the recent introduction of iOS 18.2, users can now select DeepL as their default translation app on iPhones, marking a significant shift in translation app accessibility. Previously, Apple’s built-in translation app was the only default option unless other translation apps met specific requirements set by Apple. This change highlights the competitive landscape among translation apps, urging players like Google Translate and Microsoft Translator to respond and seek compliance with Apple's criteria. The ability to designate a preferred translation app enhances user convenience, mirroring existing default options for other functions like email and messaging.
