The Noah Ryan Show
How the supplement industry works (behind the curtain)
Mar 3, 2023
Rob, founder of The Genius Brand, and Noah discuss building a supplement brand from scratch, understanding supplement regulations, and current supplement trends. They also touch on deceptive marketing tactics, challenges of sourcing high-quality ingredients, and the importance of finding knowledgeable professionals in the industry.
42:04
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Quick takeaways
- The podcast highlights the importance of using high-quality ingredients in supplements to ensure quality and efficacy.
- The episode discusses the need for stricter regulations and testing in the supplement industry to protect consumers from harmful and unethical practices.
Deep dives
The Supplement Industry: Good Actors and Bad Actors
The podcast episode discusses the supplement industry, highlighting the presence of both good and bad actors. The speaker, Rob, shares his experience and insights as a producer in the industry, talking about the importance of quality ingredients and the need for transparency. He emphasizes the negative consequences of unethical practices, such as protein spiking and using questionable ingredients. Rob also discusses the potential of the supplement industry and the power of branding to create successful and trustworthy products.
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