Jason Derulo, successful musician, shares insights on harnessing his creativity, setting clear intentions, and embracing failure to succeed in the competitive music industry. They discuss the rise of TikTok, the power of social media, and the benefits of personal connection. They also express their passion for building and creating from scratch.
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Quick takeaways
Prioritizing social media as a personal brand opens up new opportunities and substantial financial gains.
Embrace social media as a personal brand and ignore critics to connect with a young audience and build businesses.
Deep dives
The Power of TikTok and Social Media
The podcast discusses how TikTok went from being laughed at in the music industry to becoming a major platform for artists. The speaker shares their own experience of joining TikTok and posting consistently, leading to explosive follower growth and receiving over a billion monthly views. They emphasize the importance of prioritizing social media in today's world, where everyone is a brand, and how it can lead to new opportunities and substantial financial gains.
Monetizing Social Media and Building Businesses
The podcast explores the monetization potential of social media beyond brand deals. The speaker mentions leveraging their large following to attract big brands and secure ownership in various companies. They highlight the value of providing a real insight into their life through social media and the connection it creates with their audience. Additionally, they express their passion for building things from scratch, comparing it to writing songs and enjoying the process of starting and growing businesses.
Embracing Social Media and Overcoming Criticism
The podcast addresses the initial skepticism and criticism the speaker faced from the music industry for joining TikTok. Despite this, they remained confident in their decision and focused on appealing to a young audience, knowing that they would grow older and continue to be engaged with the platform. They emphasize the importance of not caring about critics and encourage everyone, regardless of age or profession, to embrace social media and recognize themselves as a personal brand.
Jason shares his personal journey and insights into how he harnesses his creativity to continuously innovate and succeed in the competitive music industry. Listeners will gain valuable takeaways on the power of setting clear intentions, staying focused, and embracing failure as a stepping stone to greatness.