WBSP345: Grow Your Business by Understanding A2X’s Capabilities, an Objective Panel Discussion

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A2X is not the name you might recognize unless you are in the Xero or Shopify ecosystem. But they have created a new category of software, which seems exciting for eCommerce merchants, especially due to the amount of additional overhead you add with each marketplace you sell on. Each marketplace and big-box retailer are trying to come up with its own business models. And sometimes, that could require as much admin effort as you would get in managing a physical store. The admin effort could include keeping the right levels of inventory in each warehouse and country where you plan to serve your customers. And then reconciling that on a weekly basis. The only difference between the physical store and a marketplace is that you won't get penalized as often with stores. Marketplaces, on the other hand, are likely to have land mines at each step. And tracking that might cost you more than your margins. So how can A2X help in selling on different marketplaces?

In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss A2X’s capabilities. We discussed their strength and weaknesses and why it could be a great value add for eCommerce as well as bookkeeping businesses. Finally, we discussed their matching processes, chart of accounts methodology, and how they maintain the P&L for each channel along with reconciling across channels.

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