Play Before Pay: Why Having Fun with AI Leads to Marketing Success with Amy Walters

Ever feel like you're trying to pilot the Millennium Falcon through an asteroid field of AI tools? You're not alone. The marketing galaxy is expanding faster than lightspeed, with new AI platforms popping up like droids in a Jawa sandcrawler. But here's the plot twist: what if mastering AI was less about decoding complex algorithms and more about channeling your inner Padawan?

You see, there's a disturbance in the Force. Marketers everywhere are scrambling to keep up, worried they'll be left behind in a cloud of Tatooine dust if they don't immediately integrate every shiny new AI tool into their arsenal. This mad dash often leads to frustration, confusion, and sometimes even fear of the very technology meant to help us. But what if there was a better way? A way that's not only effective but, dare I say it, more fun than bullseyeing womp rats in your T-16?

Buckle up, because we're about to make the jump to hyperspace with our guest, Amy Walters. Amy isn't just any AI expert – she's the Jedi Master of making complex tech accessible and the creative force behind Bloom Creative. This multi-award-winning speaker and trainer has been leaving audiences more star-struck than a Stormtrooper at a Rebel base, with her ability to turn AI from a daunting Death Star into a friendly R2-D2.

Amy's innovative "fun first" approach to AI has been making waves across the galaxy, from major brand headquarters to packed conference halls. She's not just changing the game; she's rewriting the Jedi texts when it comes to AI adoption in marketing.

Today, we're going to discover how Amy's playful approach to AI can transform your marketing from a local cantina band to a chart-topping hit across the universe. So, set your coordinates for success – because Amy Walters is about to show us how a little play can lead to some serious pay in the world of AI marketing!

The AI Hat Podcast host Mike Allton asked Amy Walters about:

✨ Playful Experimentation: Fun AI projects build confidence and skills.

✨ Transferable Skills: Personal AI use naturally extends to professional applications.

✨ Creativity Unleashed: Approaching AI with curiosity leads to marketing innovations.

Learn more about Amy Walters

• Connect with Amy Walters on LinkedIn
• Follow Bloomify on LinkedIn
• Follow Bloomify on Instagram

Resources & Brands mentioned in this episode

• Bloomify
• Pi
• Canva
• Adobe
• Agorapulse
• Tamsen Webster
• Don Miller
• Goblin Tools
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of The AI Hat Podcast

SHOW TRANSCRIPT & NOTES: https://theaihat.com/play-before-pay-why-having-fun-with-ai-leads-to-marketing-success/

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Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.

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