Beyond A Million 207: How HighLevel Scaled to 2M+ Users Without a Sales Team with Robin Alex
Dec 18, 2025
Robin Alex, co-founder of HighLevel, shares insights on how the marketing automation platform skyrocketed to over two million users without a traditional sales team. He discusses the importance of simplifying agency tech stacks and leveraging a white-label model for fast growth. Robin highlights innovations like AI-driven customer support, the structured approach to feature selection, and the significance of community feedback. He also offers valuable advice for agencies on finding new opportunities by avoiding overcomplication.
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Platform Adoption Is Layered
- HighLevel's user base expanded from lead-gen agencies to implementation partners and business owners who use or resell the platform. The product now functions as a platform where many users only adopt the 'plus one' feature they need.
Scale Support With Layers And AI
- Hire around-the-world support and push implementation-level support to agencies and implementers so platform support scales. Use AI for first-pass help and keep humans for Zoom troubleshooting and complex technical issues.
White Label's Hidden Complexity
- White-labeling tempts partners to over-customize, which raises complexity and breaks deliverability at scale. Simplicity wins because complex custom solutions are hard to sell and hard to maintain.