Beyond A Million 207: How HighLevel Scaled to 2M+ Users Without a Sales Team with Robin Alex
Dec 18, 2025
Robin Alex, co-founder of HighLevel, shares insights on how the marketing automation platform skyrocketed to over two million users without a traditional sales team. He discusses the importance of simplifying agency tech stacks and leveraging a white-label model for fast growth. Robin highlights innovations like AI-driven customer support, the structured approach to feature selection, and the significance of community feedback. He also offers valuable advice for agencies on finding new opportunities by avoiding overcomplication.
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Built By Solving Implementation Pain
- Robin Alex started HighLevel to solve the pain of gluing 10 different apps together for agency implementations. He grew the business by helping implementers get clients to a win and then asking them, 'Do you know anyone else?'
Platform Adoption Is Layered
- HighLevel's user base expanded from lead-gen agencies to implementation partners and business owners who use or resell the platform. The product now functions as a platform where many users only adopt the 'plus one' feature they need.
Scale Support With Layers And AI
- Hire around-the-world support and push implementation-level support to agencies and implementers so platform support scales. Use AI for first-pass help and keep humans for Zoom troubleshooting and complex technical issues.