The Modern Manager

361: Transform Your Strategy at Every Level with the 3 As Framework with Rich Horwath

Jun 10, 2025
Rich Horwath, CEO of the Strategic Thinking Institute and New York Times bestselling author, shares profound insights into strategic thinking. He clarifies the difference between strategy and tactics, introducing the 'rule of touch' as a practical tool. Rich emphasizes that strategic thinking is essential at all levels, presenting the 'three A's' framework—acumen, allocation, and action. He discusses common pitfalls in planning, stressing the importance of risk-taking for innovation. Finally, he offers tools to enhance strategic skills and optimize team efficiency.
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INSIGHT

What Strategy Really Means

  • Strategy means how you plan to achieve your goals, focusing on the "how" instead of the "what".
  • Strategy provides the guiding direction, different from goals or tactics, which are tangible steps.
ADVICE

Distinguish Strategy from Tactics

  • Use the rule of touch to differentiate strategy from tactics: if you can touch it, it's a tactic.
  • Think of strategy as a guiding highway and tactics as the vehicle chosen to travel it.
ADVICE

Strategy at Every Level

  • Everyone at every organizational level must think strategically about how to use their resources.
  • Your strategy should align with corporate goals but reflect your unique resources and context.
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