Success Story with Scott D. Clary

Lessons - The Hidden Body Language That Controls Everything | Vanessa Van Edwards - Behavioral Scientist (70M+ Views)

7 snips
Sep 11, 2025
Vanessa Van Edwards, a behavioral scientist and founder of Science of People, shares her insights on how body language influences success in various aspects of life. She recounts her journey from exploring passive income to building a prominent online education brand. Vanessa emphasizes the significance of recognizing wider audiences and adapting content to meet learners' needs. She reveals how her viral success on Udemy for soft skills validated her business model and discusses the importance of strategic pitching to unlock creative opportunities.
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ANECDOTE

Early Passive Income Awakening

  • Vanessa's mother signed her up for a Millionaire Mind seminar that introduced passive income at age 18.
  • That seminar set her goal to build products, courses, and books rather than trading time for money.
ANECDOTE

Living Room Course That Took Off

  • Vanessa filmed a body language course in her living room with a $28 mic and her phone and uploaded it to Udemy.
  • The course unexpectedly sold thousands of seats overnight and proved the idea worked.
INSIGHT

Find Platforms Where Your Audience Already Is

  • Vanessa targeted Udemy because its early audience were engineers and coders who lacked soft-skills content.
  • Being the only approachable soft-skills course positioned her as the lunchtime break for technical learners.
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