From Farmville To Pharma: How Alpha’s Thor Ernstsson Studies Small User Tests for Better Results

Alpha CEO Thor Ernstsson talks on the importance of making smarter product decisions through the right kind of user insight. Alpha builds a universal tool that tests the small incremental changes needed to improve engagement. With big name clients like Prudential, Pfizer, and Spotify, Alpha is proving the need for product versatility – within and outside of patient care.