#101 - The ABCDs of Marketing
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On Episode 101, I'm reviewing a framework I've developed for marketing any product or service. I call it the ABCDs of Marketing - a systematic approach for understanding any market.
A is for AUDIENCE
B is for BRANDING
C is for Competition
D is for DIFFERENTIATION
I take you through each one and introduce an exercise to help you apply the ideas to your own business. Before you do any sort of promotion, you need to understand these four areas. Getting clear on this will help you as we move forward.
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Happy listening,
Chip Klose