Cortex

7: Ultimately a Nightmare

Jul 20, 2015
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ADVICE

Use Forms To Divert Repetitive Email

  • Move repetitive contact flows out of email into structured forms to reduce noise and speed processing.
  • Route form submissions into a spreadsheet so you can scan and analyze suggestions faster.
ANECDOTE

Thousand-Email Surprise From A Form

  • Grey accidentally had the form email him every submission and got over a thousand duplicate emails in hours.
  • He fixed the setting and cleared the batch, calling it the opposite of his intention.
ADVICE

Triage Mail Through An Assistant

  • Route general contact messages to an assistant to filter, triage, and summarize before they reach you.
  • Be transparent about that barrier while keeping the message concise and human.
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