

The Online Search Wars
51 snips Feb 15, 2023
Kevin Roose, a technology columnist for The New York Times and host of "Hard Fork," dives into the latest advancements in search technology. He talks about Microsoft's new AI-driven Bing, comparing it to traditional methods and its potential to personalize user experiences. The discussion highlights how these innovations might disrupt the advertising economy and challenge Google’s dominance. They also explore the fierce competition with Google Bard, its rocky start, and the future of AI’s role in online searches.
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ChatGPT's Early Days
- ChatGPT's initial success felt like a novelty, used for writing stories in various styles.
- It demonstrated creative potential but lacked integration into daily routines.
Reinventing Search
- Microsoft's integration of OpenAI into Bing transforms how we search.
- Instead of providing links, it directly answers user queries using AI.
Bing's Recipe and Shopping List
- Kevin Roose demonstrates Bing's capabilities by requesting side dishes for French onion soup, excluding pork and shellfish.
- Bing provides a recipe for arugula salad and a tailored shopping list.