Welcome, everyone, to another episode of the Niche Pursuits News Podcast, where Spencer and Jared offer an overview of the week in news related to SEO, AI, and Google.

As is usually the case, this was a news-heavy week, especially in terms of AI. 

They kicked the episode off by talking about Google’s O/I event, where the company revealed everything it has been working on, much of it revolving around AI.

The biggest announcement was that SGE has now been renamed AI Overviews, which will be available to users in the US immediately.

What’s the full impact of these AI Overviews? How often do they show up in search results? Does the change in name mean it’s going to work differently?

AI was definitely the theme of the presentation, but how does Google’s offer measure up with that of OpenAI?

Jared highlighted information about AI Overview as it relates to publishers and content creators. What interesting (and promising) data did he share? 

And what happens if you don’t want Google to use your information for its AI results? Why does Spencer call this a “frustrating state of affairs?” Is this really what users want?

And is anyone fighting for small, independent publishers?

Moving along, Spencer and Jared talk about their Shiny Object Shenanigans. Spencer talks about his experiment getting Reddit traffic. 

He shares a bit of his strategy, talks about Reddit and RPMs, and his efforts to join Mediavine’s Journey program.

When it’s Jared’s turn, he talks about growing his Facebook page, his current cost per like, his cost per lead, and his plans for video ads.

Moving along to the Weird Niche Site portion of the podcast, Spencer breaks all the rules (which is okay, because he also makes them) and reveals a weird YouTube channel, Tiny Cakes. 

With more than 6 million subscribers, their videos are getting millions and millions of views. According to Social Blade, the site has received 960 million lifetime views, he and Jared talk about the thumbnails, 

Jared shares the site Famous For A Day, which allows you to hire a paparazzi for the day. He talks about the packages available on the site, whether this is real or a prank, and how it might be used by people.

He also talks about the keywords it’s ranking for and potential marketing techniques it’s using.

And that concludes another episode of the Niche Pursuits News Podcast. We hope you’re feeling more informed about recent events in Google’s sphere and feel inspired by the side hustles and weird sites and channels we covered.

See you next Friday!

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