Founders in Arms

Startup Wisdom That Goes Against The Grain With SafeGraph's Auren Hoffman

9 snips
Mar 14, 2025
Auren Hoffman, a successful founder turned investor and co-founder of SafeGraph, shares his bold views on startup strategies. He argues that hiring executives might be the worst mistake for startups, favoring internal talent instead. Auren also discusses the importance of generous equity options for early employees and rethinking founder equity beyond four-year vesting. He critiques the common practices of VCs, revealing the discrepancies between their advice and actions, and advocates for innovation in compensation and funding approaches that challenge traditional norms.
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ADVICE

Internal Executive Hiring

  • Hire executives internally by emailing candidates directly from your inbox.
  • This yields a higher response rate than using external recruiters, as it shows personal interest from the CEO.
ADVICE

Rent, Don't Hire, Executives

  • Avoid hiring executives; instead, rent them for a few days a month for strategic advice.
  • Hire up-and-coming talent for execution and mentorship by the rented executives.
INSIGHT

Fractional Executive Limitations

  • Fractional executives often make decisions based on surface-level data and past experiences.
  • Deep company understanding and commitment are crucial for quality decision-making, especially in strategic roles.
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