4 Custom-Trained GPTs to Scale Your Real Estate Business | This Week in Marketing
Apr 3, 2024
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Jason Pantana, a real estate marketing expert, discusses the power of custom-trained GPTs in scaling real estate businesses. Topics include creating property description generators, review ghostwriters, social media content creators, and MLS data forecasters. Learn how to save time and upgrade marketing strategies with custom-trained GPTs.
Custom-trained GPTs can aid in generating property descriptions, crafting authentic reviews, and optimizing social media content for real estate marketing.
Custom-trained GPTs can provide strategic insights on pricing trends, competitor analysis, buyer personas, and market forecasts through MLS data forecasting for real estate professionals.
Deep dives
Property Description Generator
A custom trained GPT can act as a property description generator, streamlining the writing process for listings, photo captions, realtor remarks, and adapting descriptions to different platforms. By creating custom conversation prompts, users can upload images, guide the GPT to write captions according to specific criteria, and enhance the efficiency of writing copy for marketing materials.
Review Ghost Writer
Another custom trained GPT idea is a review ghost writer, aiding in crafting Google reviews by following a structured protocol to gather essential information for each review. This GPT can ensure reviews sound authentic and natural, enhancing SEO strategy by infusing the right keywords and maintaining Google's trust in review authenticity.
Social Media Content Creator
Consider developing a social media content creator GPT that assists in creating diverse types of posts, such as tweet shots or carousel posts, by providing brainstorming sessions, caption suggestions, and platform-specific adaptations. By continually feeding the GPT with varied content examples, it learns to replicate the desired style and voice, boosting content creation efficiency and quality.
MLS Data Forecaster
Create an MLS data forecaster GPT that leverages MLS data uploads to offer insights on pricing trends, competitor analysis, buyer personas, and market forecasts. By continuously updating the GPT with fresh data and enriching its knowledge base with additional sources, it enhances its predictive capabilities and provides strategic insights for real estate professionals to engage with clients more effectively.
As a real estate agent, you’re likely already using ChatGPT, but if you’re not taking advantage of custom trained GPTs then you’re overlooking a huge advantage.
In this episode of This Week in Marketing, Jason Pantana is going to unlock ChatGPT’s most powerful and underutilized feature for scaling your real estate marketing – custom-trained GPTs. You’ll learn the four most useful GPT models and how to train them to handle your tasks for you.
If you’re a real estate agent serious about saving time and upgrading your marketing, custom-trained GPTs are a MUST. Watch or listen to get started now!
In this episode, Jason discusses…
0:00 – What are custom GPTs?
5:40 – Create or configure?
7:40 – Property Description Generators
9:20 – Review Ghostwriter
11:15 – Social Media Content Creator
13:30 – MLS Data Forecaster
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