The Tom Ferry Podcast Experience
4 Custom-Trained GPTs to Scale Your Real Estate Business | This Week in Marketing
Apr 3, 2024
Jason Pantana, a real estate marketing expert, discusses the power of custom-trained GPTs in scaling real estate businesses. Topics include creating property description generators, review ghostwriters, social media content creators, and MLS data forecasters. Learn how to save time and upgrade marketing strategies with custom-trained GPTs.
16:15
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Quick takeaways
- Custom-trained GPTs can aid in generating property descriptions, crafting authentic reviews, and optimizing social media content for real estate marketing.
- Custom-trained GPTs can provide strategic insights on pricing trends, competitor analysis, buyer personas, and market forecasts through MLS data forecasting for real estate professionals.
Deep dives
Property Description Generator
A custom trained GPT can act as a property description generator, streamlining the writing process for listings, photo captions, realtor remarks, and adapting descriptions to different platforms. By creating custom conversation prompts, users can upload images, guide the GPT to write captions according to specific criteria, and enhance the efficiency of writing copy for marketing materials.
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