The Tyler Dickerhoof Show EP190 - How Blue-Collar Work Creates Financial Freedom by Ken Rusk
In this episode of The Tyler Dickerhoof Show, host Tyler Dickerhoof sits down with bestselling author and entrepreneur Ken Rusk to challenge traditional career paths. Ken shares his journey from ditch digger to successful business owner and explains why only 33% of college degrees ever get used.
They discuss how great leaders create workplaces where employees see their work as meaningful, comparing the “incubator vs. incinerator” leadership styles. Ken also shares his perspective on generational differences in work ethic, how to align personal and professional goals, and why financial freedom is more accessible than most people think.
Ken dives into the core message of his book, Blue Collar Cash, which redefines the value of blue-collar work.
This episode will shift your mindset on success, leadership, and the value of blue-collar work.
Connect with Ken:
https://www.linkedin.com/in/ken-rusk
https://www.instagram.com/kenruskofficial
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What was discussed:
- 00:00 Introduction
- 01:56 We dig ditches
- 07:19 Degree or experience?
- 18:24 To serve as a leader
- 21:55 Incubator vs incinerator
- 29:08 NFL: Why teams thrive & others struggle
- 32:14 Creating purpose-driven workplaces
- 35:34 Bridging generations
- 39:27 My values as a leader
- 46:25 Connect with Ken Rusk
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