The Human Side of Money

Best of 2025: A Highlight Reel of Behavioral Finance Strategies That Helped Advisors Grow

15 snips
Dec 18, 2025
Explore the pitfalls of generic reassurance emails and discover how targeted outreach can ease client anxiety. Learn the value of purchasing time for happiness over material goods and the power of experimentation in finding retirement purpose. Uncover how engaging discovery meetings and personalized contact can strengthen client relationships. Dive into strategies for meaningful financial discussions at home, and understand the importance of human connection in client care and onboarding. Transform plans into purpose-driven lives!
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INSIGHT

Target Volatility Communications

  • Sending blanket "don't worry" emails during market volatility can create anxiety and prompt unnecessary withdrawals.
  • Target communications to known nervous clients instead of mass blasts to avoid creating panic.
INSIGHT

Time As The Ultimate Purchase

  • Time is the only purchase that increases in value because it constantly runs out.
  • Spending money to buy time (e.g., services) correlates with greater happiness than buying material goods.
ADVICE

Experiment Into Retirement Purpose

  • Experiment your way into retirement purpose by trying many small activities to see what engages you.
  • Use short trials (volunteering, classes, side projects) to discover what makes time fly.
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