Build with Leila Hormozi
7 Components Of A Sellable Business | Ep 220
Dec 20, 2024
Discover the essential elements that make a business sellable, including the significance of growth potential and strategic leadership. Learn how a unique value proposition sets a company apart with clever examples from well-known brands. Explore innovative support models for gym owners, designed to tackle their unique challenges. Understand the importance of diverse revenue streams and positive cash flow in attracting buyers. Finally, dive into operational discipline and the need for a strong team to ensure a business's stability and marketability.
29:39
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Quick takeaways
- A business's growth potential is crucial for attracting buyers, emphasizing the importance of showcasing future expansion opportunities during a sale.
- Having a well-defined unique value proposition not only differentiates a business from competitors but also reduces perceived risks for potential buyers.
Deep dives
Growth Potential as a Selling Point
Growth potential refers to the capacity of a business to expand its revenue and is essential in attracting buyers. Buyers seek businesses that exhibit potential for future growth rather than those that are already maxed out. It is often advisable to sell a business when it is thriving, as this reflects its strong performance and potential for continued expansion. For instance, the speaker highlighted how their own business highlighted untapped growth avenues, such as introducing new products and market expansion strategies, which ultimately increased its attractiveness to potential buyers.
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