657 Leah Garcia: Founder & CEO of NULASTIN

Mar 5, 2025

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On this episode of The Kara Goldin Show, we’re joined by Leah Garcia, Founder and CEO of NULASTIN, a brand that is transforming the beauty industry with groundbreaking elastin regeneration technology. Leah’s journey is nothing short of inspiring—she went from being a professional rodeo and mountain bike champion to building a multi-million-dollar business in the beauty space. With 39 issued patents and a commitment to delivering real results, NULASTIN is setting a new standard in hair, lash, and brow care.
During our conversation, Leah shares the story behind NULASTIN—how she identified a gap in the market, bootstrapped her way to $17 million in sales before hiring her first employee, and built a loyal customer base. We dive into the challenges of scaling a business, the role of social media and influencer marketing in brand growth, and how her background as an elite athlete shaped her leadership approach. Leah also breaks down the science behind Elastaplex Technology and why elastin is the key to healthier, stronger hair.
Whether you’re a beauty industry insider, an aspiring entrepreneur, or someone who loves learning about innovation, this episode is packed with insights on resilience, brand-building, and disrupting an industry with science-backed solutions. Tune in to hear Leah’s incredible journey and what’s next for NULASTIN. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Leah Garcia and NULASTIN:
https://www.nulastin.com
https://www.linkedin.com/in/leah-garcia-592988/
https://www.instagram.com/nulastin/