Systems Saved Me® The 3-Part Funnel That Turned $5K into $70K in 8 Weeks
Jul 28, 2025
Dive into an inspiring case study where a $5K ad budget was magically transformed into over $70K in course sales! Discover the secrets behind a strategic funnel setup and how to successfully engage cold audiences. Learn about the innovative sprint testing method that pinpointed winning messaging and the effective nurture sequence that turned leads into loyal customers. Plus, get a behind-the-scenes look at a profitable Black Friday launch that resulted in 13x ROAS and over 3,000 new leads. Perfect for course creators and service providers!
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Photographer Duo's Big Shift
- Meredith worked with a husband-and-wife photographer duo with over 1,000 eager students waiting for their workshops.
- They shifted from in-person workshops to an online course to reach more photographers beyond their travel limits.
Warm Up Before Selling
- Don't start by selling to cold audiences; warm them up with a valuable freebie first.
- Use an email nurture sequence delivering consistent value before introducing your offer.
Sprint Test All Messaging
- Use sprint testing to quickly validate messaging and hooks with low budget before scaling.
- Let test results guide all funnel elements from ad copy to email sequences, avoiding guesswork.