THE 505 PODCAST 127. How YouTubers Are Robbing Big Brands Blind in 2024
What's up Rock Nation, today we're breaking down how creators like Ryan Trahan, Mr. Beast, Mark Rober, Christian Guzman, Nick Bare, Logan Paul, Jake Paul, and Emma Chamberlain are all disrupting industries with their creator lead businesses. How are they doing it? Creating an audience through their content and building in public. We give you a look into their marketing playbook, how and why it's working for them, and how you can take what they're doing and apply it to your own business.
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Timestamps
0:00 - Trailer
0:52 - One Handed Crack
1:51 - The Era of the YouTube CEO
2:45 - Minted NYC
4:18 - Being a Youtuber is NOT simple
6:45 - 5 Key Points
8:08 - Chris Do “Authenticity”
8:35 - Audience Engagement
9:31 - How to Create Relatability
11:50 - Share What You Are Going Through
14:44 - You Are a Media Company, Not a Brand
15:42 - Motion Array
16:55 - Ryan Trahan
22:05 - Mark Rober
27:42 - Nick Bare
34:50 - Christian Guzman
43:10 - Building a Business with Passion
43:33 - SHAKE IT UP
44:10 - They Blocked Out the Noise
44:35 - Now is the Best Time to Disrupt
45:30 - Connect w/ Fig on LinkedIn!
46:00 - Drop a Like/Sub if Enjoyed!
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