Data and Tech Maturity in APAC with Vincent Niou, Skeleton Key

Vincent Niou, Founder of Skeleton Key, shares his insights on data and tech maturity across APAC. He reveals how Singapore leads while Australia struggles with unexpected challenges. The discussion unpacks barriers small brands face, emphasizing local decision-making. Vincent highlights the importance of strong data foundations and the need for talent acquisition in marketing. He advocates for educational initiatives to boost organizational alignment, underlining the role of Customer Data Platforms in enhancing data management.