Data and Tech Maturity in APAC with Vincent Niou, Skeleton Key
The MadTech Podcast
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Brand Maturity in APAC: Insights and Challenges
This chapter analyzes a report on brand maturity in the Asia-Pacific region, focusing on data and technology capabilities. It reveals contrasting maturity scores between larger and smaller brands while exploring the unique challenges faced by organizations in APAC. The discussion emphasizes the importance of context and diverse operational structures in understanding tech directives and maturity levels among brands.
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