Use Intent and user experience to grow revenue and increase success - with Duane Forrester from Yext

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

You say that Intent and UX are often spoken about, but underutilised - what do you mean by that?

How does an SEO utilise intent and UX in practice?

How does an SEO optimise for intent?

How do you measure the value of optimising for intent?

How does an SEO optimise for user experience?

How do you measure the value of optimising for user experience?

Where does an SEO go to find out more about optimising for intent and UX?