The Impulsive Thinker

Entertaining and Relevant: Podcasting Tips for ADHD Entrepreneurs | Gord Vickman

14 snips
Dec 2, 2024
Join Gord Vickman, a seasoned podcast manager and former radio host, as he shares his journey from morning radio to mastering podcasting at Strategic Coach. Dive into the importance of audience engagement and patience in building lasting listener relationships. Discover the debate between long-term and short-term strategies, emphasizing niche impact over sheer numbers. Gord offers valuable advice on blending entertainment and information, perfect for ADHD entrepreneurs eager to leave their mark. Tune in for practical tips and insights!
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ANECDOTE

Call Her Daddy Success

  • Call Her Daddy, a raunchy sex podcast by two unknowns, became hugely successful.
  • One host later signed $100 million deals, showcasing a rare "unicorn" success story.
ADVICE

Niche Down

  • Niching down focuses your target audience, even if it's smaller.
  • Don't aim for everyone; a dedicated niche audience is valuable.
ADVICE

Marketing Through Community

  • Leverage your existing community and email list to market your podcast.
  • Word-of-mouth referrals are powerful and free; encourage advocacy.
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