Shopify Masters The Art of Curating Products and Building Community as a Retailer
Apr 3, 2025
Amanda McClements, owner of Salt and Sundry and a former journalist, shares her transition to retail, emphasizing the importance of community in small business. She discusses integrating storytelling into her shop to connect with customers and makers. Amanda offers insights on overcoming early entrepreneurial challenges, creating an authentic in-store experience, and balancing ambition with caution during expansion. She underlines the value of unique perspectives in crafting personal shopping experiences and highlights the ongoing demand for authenticity in a competitive market.
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Storytelling Through Retail
- Amanda McClements had an epiphany while explaining a product's origin to a customer.
- She realized she was still storytelling, just in a more tangible, in-person way, bridging her journalism past with her retail present.
Seek Guidance and Don't Reinvent the Wheel
- Don't be afraid to ask for help or admit ignorance when starting a business.
- Leverage the experience of other business owners; they're often willing to share.
Don't Be Afraid to Ask
- Never feel ashamed to ask for clarification on unfamiliar terms or concepts.
- It's okay to admit what you don't know, especially in specialized fields like business.