Choose The Best Package Type For Your Business #46

Oct 29, 2020

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Choose The Best Package Type For Your Business (Online Trainer Show #46)

Want to know the key to our hosts’ hearts? Summer melons, garbage trucks, and getting to talk for the entire podcast. Trust me on this one. In this new episode, the gang covers the million-dollar question of “How do I get more clients?”, what niche restaurants and polar bears teach us about business, and how coaches actually get more people to sign up. Above all, don’t be lukewarm—the polar bears will thank you.

In This Episode:

How Ren responds when OTA coaches ask “How do I get more clients?” [15:57]
Getting more clients should be baked into your content [18:14]
Remember the importance of “niching down” [28:42]
Jonathan shares the heartfelt story of befriending Ren [30:24]
Be cold or hot, never lukewarm [34:23]
Monthly vs. 60-day vs. 90-day programs [37:00]
Carolina breaks down her approach to a new client [41:55]

“You have to sell the transformation. You never sell the product, you sell what the person will become as a result of your product.” - Jonathan Goodman

The Secret to Success isn’t a Secret

When people ask “What can I do to get more clients?”, they’re likely hoping for a secret strategy or simple phrase that will boost their success. Spoiler alert: The answer is consistently reaching out and producing good content. Every client is unique and deserves just as much work as the last.

Who Wants to Throw a Taco Pizza Sushi Steak Party?

Beginning coaches can get overwhelmed by the crazy number of demands in their field. “Do I focus on nutrition, calisthenics, powerlifting, legs, glutes, gymnastics, etc?” It may seem as though tackling all of those would be hedging your bets, but it’s the opposite. The key to success is choosing one path and becoming excellent at that particular skill set, and you will inevitably have more than enough clients.

Invest in the New You

People don’t hire coaches just for person or workouts in and of themselves. If someone hires you, they are investing in the POTENTIAL future version of themself. So, to actually sell yourself to someone, you need to sell the person they COULD become if they hired you. If you can be the solution to their fitness problem, you’ve got a client.

Ready to scale up your online fitness business? Apply for OTA 2 here: www.thePTDC.com/OTA2