Built to Sell Radio Ep 511 Exit Story: Why Ronan Berder Walked Away from Techstars and Sold Wiredcraft for 67 Million Euros
Sep 12, 2025
Ronan Berder, the founder of Wiredcraft, shares his journey from facing failure to building a thriving digital agency in Shanghai with 140 employees. He discusses the pivotal decision to shift from product dreams at Techstars to focusing on service, which proved to be lucrative. Berder reflects on the challenges of selling Wiredcraft for 67 million euros, including the emotional complexities and negotiation hurdles. He emphasizes the importance of documenting business processes and the lessons learned from his successful exit strategy.
AI Snips
Chapters
Books
Transcript
Episode notes
Living-Room Consulting Turned Company
- Ronan started WiredCraft by consulting from his living room after a previous company in China was liquidated.
- He recruited others as demand grew and quickly had people working out of his apartment.
Built Election Platforms And World Bank Tools
- WiredCraft built critical election and data-visualization platforms for organizations like IFES and the World Bank.
- These high-impact projects included South Sudan and Myanmar election systems and data.worldbank visualization.
Focus Beats Chasing Multiple Bets
- Ronan realized they were unfocused, juggling services and multiple product experiments without running a real business.
- He chose to pause product ambitions, focus services for one year, and the company grew rapidly after concentrating.
