The Purpose Made Podcast Trend Bible – Slow down and be thoughtful
May 4, 2021
34:51
In this episode we meet global trend forecaster, founder and CEO of Trend Bible, Jo Feeley. Trend Bible is a global trend forecasting agency based in the north east of England, who forecast future trends for global brands, using a unique set of methodologies to overlay a geographic lens. This ensures each story has maximum impact and responds to the specific social and cultural requirements of each market.
Jo founded Trend Bible in 2011, after identifying that the market for predicting the future of life at home was undeserved and set to grow dramatically. Underpinned with over 20 years of experience as a trend forecaster, Jo sets the vision for Trend Bible and strategically directs the senior management team, driving the company’s growth with global brands in over 35 countries.
During this episode we discuss the challenges of the pandemic and how Jo has slowed down, taken stock and been thoughtful about the future, and the effect the pandemic has had – and is having – on her business and personal life. We explore the approach to implementing an outcomes-based model, rather than focusing on time at desk or in the office. So, sit back, relax and we do hope you enjoy.
Jo founded Trend Bible in 2011, after identifying that the market for predicting the future of life at home was undeserved and set to grow dramatically. Underpinned with over 20 years of experience as a trend forecaster, Jo sets the vision for Trend Bible and strategically directs the senior management team, driving the company’s growth with global brands in over 35 countries.
During this episode we discuss the challenges of the pandemic and how Jo has slowed down, taken stock and been thoughtful about the future, and the effect the pandemic has had – and is having – on her business and personal life. We explore the approach to implementing an outcomes-based model, rather than focusing on time at desk or in the office. So, sit back, relax and we do hope you enjoy.
Hosted on Acast. See acast.com/privacy for more information.