How To Effectively Use LinkedIn To Grow Your Business In episode 10 of The Marketing Umbrella podcast Itamar Shafir welcomes to the show Ted Prodromou. Ted Prodromou is is an expert in online advertising, social media, lead generation and search engine optimization. He helps small and medium-sized companies use the internet to grow their earnings, their global presence and their business. Ted has been called “America’s Leading LinkedIn Coach” -- and it’s easy to understand why. He wrote the “Ultimate Guide to LinkedIn for Business: How to Get Connected with 150 Million Customers in 10 Minutes.” In his past life, Ted worked for such companies as IBM, DEC and Cellular One before starting his own consulting firm.   Listen to this information-packed episode of The Marketing Umbrella Podcast with Ted Prodromou about all things LinkedIn. Ted shares with us interesting facts and statistics about how people actually use LinkedIn and in turn what that means for how you should use it as well, the recent changes that LinkedIn has gone through, and the mistakes that most people make when using the network. He gives you a taste of just how one can actually get connected with 150 million customers in just 10 minutes. Here is what to expect on this week’s show: ●    How to successfully engage on LinkedIn through being authentic and compelling and using the service correctly so that people visit your website and join your email list. ●    The important differences in the way one uses LinkedIn to generate business as opposed to using it to find a job. ●    How & why to used LinkedIn as a giant free advertisement for yourself ●    The proper way to post, message, and engage with people through LinkedIn. ●    How & why to use ‘Events’ in LinkedIn     Links Mentioned: https://tedprodromou.com/ Connect with Ted Prodromou: Twitter: https://twitter.com/tedprodromou Instagram: https://www.instagram.com/tedprodromou/ Facebook: https://www.facebook.com/linkedincoach/ LinkedIn: https://www.linkedin.com/in/tedprodromou/ Learn more about your ad choices. Visit megaphone.fm/adchoices