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Behaviour Change Marketing Bootcamp
E59 Why you need to think like a detective to communicate change
Oct 20, 2023
08:14
This episode explores the murder mystery genre and how thinking like a detective can help you understand your audience - the first step to communicating change.
The three key questions -
1. Do they have the means (to make the change)?
2. What is their motive?
3. Do they have opportunity!
Anyone near Plymouth, UK on 7 November - come along to our in-person live workshop to find out more!
Anyone not online - keep an eye out for our murder mystery meets behavioural science challenge - coming soon!
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Discover
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