The Ankler Podcast MrBeast & Beyond: Hollywood’s New Stars
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Mar 21, 2025 
Natalie Jarvey, author of the insightful Like and Subscribe newsletter, shares her expertise on the creator economy and Hollywood's evolving landscape. The conversation dives into the rising popularity of giants like MrBeast and Ms. Rachel, exploring their streaming successes and questions surrounding the Paul brothers' future. Jarvey discusses the challenges of transitioning digital creators to traditional media, the staggering losses of Apple TV+, and innovative collaborations between YouTube stars and platforms like Netflix.
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YouTube Creators in Hollywood
- YouTube creators are increasingly prominent in Hollywood, expanding beyond reality shows.
- This shift is driven by Hollywood's need for cheaper content with built-in audiences.
Chasing Cameron
- Netflix's "Chasing Cameron" starring Vine creator Cameron Dallas exemplifies early attempts to leverage creator audiences.
- The show's lack of success highlights the challenge of transitioning online personalities to traditional formats.
Creator Independence
- Creators have established independence and financial success outside of Hollywood, lessening their reliance on traditional media.
- This shift in power dynamics may lead creators to be more selective in Hollywood partnerships.