Jim Eickhoff is the President and CEO of Creative Dining Services based in Zeeland, MI.

Jim joined Creative Dining in 2015 after 35 years of Senior Executive leadership experience from his time at Fortune 200 companies across the U.S., including the University of Phoenix/Apollo Education Group, Sallie Mae, HOSTS Learning, and The ServiceMaster Company. Under Jim’s leadership, Creative Dining has experienced 50% growth and leaped to the 24th largest food service management company in America. 

He is the first non-founder serving as President & CEO and is focused on excellent client experiences: providing outstanding dining programs with the highest level of customer service and integrity. Jim is committed to upholding a company culture of family while coaching employees to leverage their unique strengths to reach their highest potential.

Jim Eickhoff received his B.A. in English and Secondary Education from Hope College in Holland, Michigan.  Jim and his wife, Lynn, reside in Holland, Michigan.