Malcolm Gladwell: Zeitgeist Surfer

This week on “On Brand”, Donny sits down with author, podcast host, and global thinker, Malcolm Gladwell. The pair start with Malcolm’s inspiration for his most successful books like Outliers, Blink, and The Tipping Point – leading to a discussion of his new book, Bomber Mafia. The duo also discuss Malcolm's thoughts on Trump, historical memory, and Malcolm’s approach to his podcast "Revisionist History." But first, Donny starts off by naming Dick Cheney, the labor market, Beyoncé, Aaron Rodgers, and many others in his weekly Brands of the Week segment.

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