
On Brand with Donny Deutsch
Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge.
Latest episodes

Jun 5, 2025 • 20min
Brands of the Week: Taylor Swift, Marc Maron, Sydney Sweeney's bathwater, weddings are shrinking, and tanning is back and it's not good.
In this episode of On Brand, Donny discusses various brands and cultural topics, including the implications of the term 'Free Palestine' amidst rising antisemitism, political commentary on spending bills and abortion rights, and highlights from Taylor Swift's music ownership journey. The conversation also touches on trends in weddings, music festivals, health and lifestyle choices, LGBTQ+ safety, and fun facts about misspelled words and lightning strikes.
Takeaways:
The term 'Free Palestine' has complex implications.
Rising antisemitism is a significant concern.
Political spending bills disproportionately affect the needy.
Taylor Swift's ownership of her music is a major milestone.
Micro weddings are becoming more popular.
Morning showers are healthier than evening ones.
LGBTQ+ safety varies significantly by state.
Texas has the highest lightning strike incidents.
Misspelled words reflect common literacy challenges.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 3, 2025 • 43min
Newt Gingrich: Economic Growth and the Future of America
In this engaging conversation, Donny and former Speaker of the House, Newt Gingrich discuss a range of topics centered around Trump's policies, economic growth, and the current political landscape. They explore the implications of tax cuts for middle-class families, the challenges of the deficit, and the importance of strength in leadership. The discussion also touches on U.S.-Israel relations, the Gaza conflict, and the rise of anti-Semitism. Gingrich emphasizes the need for bipartisanship and offers insights into the future of the Democratic Party.
Takeaways
The Congressional Budget Office often underestimates tax revenue.
Economic growth is crucial for addressing the deficit.
Tax cuts can benefit middle-class families if passed.
Trump's strength resonates with many Americans.
Controversial actions can overshadow positive achievements.
The U.S. must take a strong stance against Iran.
Hamas must be dealt with decisively to ensure security.
Anti-Semitism is a persistent issue that needs addressing.
Bipartisanship is essential for effective governance.
The Democratic Party faces challenges in appealing to young males. Learn more about your ad choices. Visit megaphone.fm/adchoices

May 29, 2025 • 15min
Brands of the Week: Michael Jordan's jersey sells for $2.6 million, Matcha in high demand, Hailey Bieber is a billionaire, Gen Z loves Chick-Fil-A
In this episode, Donny discusses various brands shaping the zeitgeist, including consumer confidence trends, the rise of matcha, and the popularity of Chick-fil-A among Gen Z. He also touches on the impact of social media on parenting and the financial challenges faced by younger generations. The conversation wraps up with a humorous note on the US's reputation for swearing.
Learn more about your ad choices. Visit megaphone.fm/adchoices

May 27, 2025 • 24min
Kelsey Grammer: Faith and Forgiveness in the Face of Tragedy
In this heartfelt conversation, Kelsey Grammer discusses his new book, 'Karen: A Brother Remembers,' which delves into the tragic story of his sister's murder and the profound impact it had on his life. He shares insights on grief, faith, and forgiveness, reflecting on how these experiences shaped him as an artist. The discussion also touches on the importance of family, the process of writing the book, and the memories of his late friend George Wendt.
Be sure to check out the On Brand with Donny Deutsch YouTube page. There you will find all of Donny's conversations in video form.
Takeaways
Kelsey Grammer's new book is a tribute to his sister Karen.
The inspiration for the book came from a medium's message.
Grief can coexist with joy in memories of loved ones.
Faith can provide comfort in times of tragedy.
Forgiveness is a personal journey, not easily achieved.
Artistic expression can be influenced by personal pain.
Kelsey reflects on the impact of loss on his career.
Closure can be found in revisiting painful memories.
Understanding the 'why' of tragedy is complex and often elusive.
The bond of family remains strong despite loss. Learn more about your ad choices. Visit megaphone.fm/adchoices

May 22, 2025 • 16min
Brands of the Week: Sesame Street, Jim Irsay, Final Destination: Bloodlines, George Wendt, the Lipstick Index, and Feel Good Destinations
In this episode Donny discusses various brands shaping the current zeitgeist, including political controversies, travel trends, entertainment news, and social issues. The conversation highlights the impact of current events on public perception and brand reputation, while also touching on personal relationships and pet ownership.
Takeaways
The Free Palestine movement has led to tragic events.
Political controversies can affect brand perception.
Travel is expected to reach record highs this year.
Sesame Street is expanding its reach with Netflix.
Men contribute more to climate change than women.
Attending concerts can significantly boost well-being.
Many Americans report experiences of infidelity.
Popular dog names often overlap with baby names.
Talking to pets indicates higher emotional intelligence.
Learn more about your ad choices. Visit megaphone.fm/adchoices

May 15, 2025 • 16min
Brands of the Week: Inflation, Habeas Corpus, Overdose deaths, Michael Jordan, Krispy Kreme and John Cena
In this episode Donny Deutsch discusses the concept of branding as it applies to various sectors, including politics, consumer behavior, and health. He explores the current political landscape, highlighting the challenges faced by both major parties, and delves into the impact of branding in sports and entertainment. The conversation also touches on market shifts, particularly in the food and beverage industry, and concludes with a focus on health and wellness branding innovations.
Takeaways
The old warring ways can't exist forever.
We need habeas corpus. That's what makes us free.
Democrats are deeply pessimistic about the future of their party.
Overdose deaths fell 27% last year, the largest decline ever.
Federal judges are sounding the alarm over unsolicited deliveries.
Krispy Kreme has been struggling with sales due to market changes.
THC drinks are rapidly replacing alcohol in consumer preferences.
John Cena is using his platform to raise awareness for skin cancer.
Learn more about your ad choices. Visit megaphone.fm/adchoices

May 13, 2025 • 34min
Frank Bruni: An Entirely Different Scale
In this conversation, Frank Bruni discusses his book, 'The Age of Grievance,', now out in paperback, exploring the political landscape shaped by grievances from both the left and right. He delves into the contradictions of wealth and sacrifice in the Trump era, the challenges facing the Democratic Party, and the generational perspectives on grievances. Bruni reflects on the aftermath of January 6th, cultural commentary on victimhood, and ultimately shares a sense of cautious optimism for the future.
Takeaways
Trump's wealth contrasts sharply with his calls for sacrifice.
The political landscape is marked by buyer's remorse.
The Democratic Party faces challenges in messaging.
Voter sentiment is influenced by economic conditions.
Trump's overreach has significant consequences.
Grievances drive political engagement today.
Generational differences in grievance perspectives exist.
January 6th remains a pivotal moment in politics.
There is a growing discourse on optimism despite challenges. Learn more about your ad choices. Visit megaphone.fm/adchoices

May 8, 2025 • 19min
Brands of the Week: The New York Knicks, Warren Buffett, Target CEO, Gregg Popovich, Newark Airport, and more.
In this episode, Donny Deutsch discusses various brands making headlines, from the New York Knicks' resurgence to Trump's controversial proposals. He highlights infrastructure issues at Newark Airport, mental health concerns surrounding public figures like John Fetterman, and corporate accountability exemplified by Target's CEO pay cut. The conversation also touches on health trends, including the rise of 'fart walks' and public hygiene awareness post-COVID.
Takeaways
The Knicks' performance can unite a city.
Infrastructure issues can pose serious public safety risks.
Mental health in public figures is a critical concern.
AI technology is being used in innovative ways in the legal system.
Corporate leaders should be held accountable for their performance.
Health trends can sometimes be humorous yet beneficial.
Public hygiene awareness has not improved significantly post-COVID.
Watercress is recognized as the healthiest vegetable.
Children can surprise us with their entrepreneurial spirit.
Learn more about your ad choices. Visit megaphone.fm/adchoices

May 6, 2025 • 27min
Deepak Chopra: Navigating the Chaos of Modern Life
In this enlightening conversation, Deepak Chopra discusses the intersection of spirituality and technology, particularly through the lens of his latest book, 'Digital Dharma.' He emphasizes the importance of self-awareness and spirituality in navigating the chaos of modern life, while also introducing his AI platform that personalizes spiritual guidance. Chopra explores the dual nature of technology, the necessity of emotional and spiritual evolution alongside technological advancements, and offers practical advice for achieving inner peace and understanding trauma.TakeawaysSelf-reflection and awareness are key to reducing anxiety.Anxiety often stems from past trauma and future anticipation.Social media exacerbates feelings of anxiety and trauma.AI can enhance spiritual intelligence and personal well-being.Technology has both positive and negative aspects.Understanding trauma is essential for emotional health.The body has the ability to self-regulate and heal.Simple breathing techniques can help calm the mind.Engaging with AI can provide personalized support.Trusting oneself is crucial for navigating life's challenges. Learn more about your ad choices. Visit megaphone.fm/adchoices

May 1, 2025 • 16min
Brands of the Week: Trump's approval rating, Mark Carney, Bill Belichick, Scott Pelley, Jersey Mike's, and Rock and Roll Hall of Fame inductees announced
In this episode, Donny analyzes Trump's declining approval ratings, the impact of corporate influence on journalism, and highlights California's economic growth. The conversation also touches on significant legislation, cultural commentary on the Rock and Roll Hall of Fame, personal anecdotes from Jay Leno and Bill Belichick, and insights into health and retirement concerns.
Takeaways
Trump's approval ratings are significantly low due to economic issues.
Corporate influence is affecting media independence.
California has surpassed Japan in GDP, becoming the fourth largest economy.
A bipartisan bill against revenge porn is making progress.
The Rock and Roll Hall of Fame inductees are becoming less iconic.
Jay Leno is recognized for his dedication to his wife with dementia.
Jersey Mike's success story exemplifies the American dream.
Weight training can be effective with just 60 minutes a week.
Many Americans fear financial insecurity in retirement more than death. Learn more about your ad choices. Visit megaphone.fm/adchoices