

On Brand with Donny Deutsch
Donny Deutsch
Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge.
Episodes
Mentioned books

Nov 18, 2025 • 35min
Inside the Mind of Trump: A Conversation with Jonathan Karl
In this engaging conversation, Jonathan Karl, chief Washington correspondent for ABC News, shares insights from his extensive experience covering Donald Trump and the political landscape. He discusses his interactions with Trump, the dynamics of the media, and the implications of recent political events, including the January 6th insurrection and the evolving Democratic Party. Karl's new book, 'Retribution,' serves as a backdrop for the discussion, providing a deep dive into Trump's presidency and its impact on America.
Be sure to check out the On Brand with Donny Deutsch YouTube page.
Takeaways:
Jonathan Karl has covered four White Houses and 14 press secretaries.
Trump's interactions often reflect a transactional nature, switching from confrontation to camaraderie.
Karl's call to congratulate Trump after his victory revealed Trump's need for validation.
Trump is noted for being one of the most transparent presidents in history.
The assassination attempt on Trump showcased his desire for media attention.
Pence's notes from the January 6th call with Trump reveal a tense dynamic.
Biden and Pelosi's secret meeting highlighted the complexities within the Democratic Party.
The lack of a primary process for Kamala Harris raised concerns about party dynamics.
Trump's future in politics remains uncertain, but his need for attention is clear.
Karl's insights reflect the ongoing challenges and changes in American politics. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 13, 2025 • 15min
Brands of the Week: The Epstein Files, SCOTUS, The Muppets, Barbie, and Social Media
In this episode, Donny discusses various brands making headlines, including political figures like Trump and Pelosi, the impact of social media on youth, and cultural reflections on sports and food. The conversation also touches on the resurgence of nostalgic brands like Barbie and public perceptions of aging.
Takeaways
Trump faces political challenges due to Epstein-related allegations.
Nancy Pelosi's retirement marks a significant political shift.
The Supreme Court's decision on gay marriage is a positive step.
Social media has detrimental effects on young people's mental health.
Cultural icons like pasta and sports figures reflect societal values.
Barbie's resurgence highlights the power of nostalgia in branding.
Public perception of aging is increasingly positive among seniors.
The importance of safety in ride-sharing services is a current issue.
Brands must adapt to changing societal norms and values. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 11, 2025 • 28min
Understanding Antisemitism Through Children's Literature with Yonit Levi & Bianna Golodryga
In this conversation, Donny interviews Bianna Golodryga and Yonit Levi about their new book, 'Don't Feed the Lion,' which addresses antisemitism through a children's narrative. They discuss the current situation in Israel, the political landscape, and the importance of empowering youth to stand against hate. The authors share insights into their writing process and the challenges of media coverage regarding antisemitism. The conversation emphasizes the need for dialogue and understanding in addressing these critical issues.
Be sure to check out the On Brand with Donny Deutsch YouTube page.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 6, 2025 • 16min
Brands of the Week: Dems Big Win, Dick Cheney, Kim Kardashian, 6-7, Jon Stewart, David Beckham, Raplh Lauren and more
In this episode, Donny explores the intersection of branding and politics, analyzing recent election outcomes and their implications for party identities. He discusses cultural trends in entertainment, corporate mergers, and lifestyle choices, while also touching on the ethical considerations surrounding pet cloning. The conversation highlights how branding influences perceptions in various sectors, from politics to personal lives.
Takeaways:
Recent elections show a shift in Democratic branding.
Moderate candidates are overshadowed by more extreme figures.
Corporate mergers often reflect individual CEO interests.
Cultural trends influence consumer behavior and brand perception.
Morning sex is linked to higher workplace productivity.
The term 'six seven' reflects changing language trends.
Cloning pets raises ethical questions about identity.
Lifestyle choices are shifting towards dual-income, no kids.
Public perception of brands can change rapidly based on events.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 4, 2025 • 28min
Navigating the Middle East: Insights from H.R. McMaster
In this conversation, Lieutenant General H.R. McMaster discusses his experiences in the Trump White House, focusing on foreign policy challenges and achievements, particularly in the Middle East and relations with Russia. He emphasizes the complexities of dealing with Hamas, the dynamics of Israeli security, and the implications of U.S. foreign policy shifts under Trump. McMaster also reflects on his role as National Security Advisor and the lessons learned from that period.
Be sure to check out the On Brand with Donny Deutsch YouTube page.
Takeaways:
Hamas is unlikely to disarm, complicating peace efforts.
The Palestinian people remain hostages under Hamas control.
Israel's military actions have changed regional dynamics.
Public perception of Israel is influenced by longstanding narratives.
Trump's foreign policy marked a significant shift in U.S. strategy.
The importance of understanding the nature of adversaries like Iran and Russia.
McMaster's book aims to provide a balanced view of Trump's presidency.
Challenges within the Trump administration affected decision-making.
Putin's ambitions pose a long-term threat to global stability.
The need for a strong U.S. response to Russian aggression.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 30, 2025 • 15min
Brands of the Week: Star Wars 50th Anniversary, Bill Gates, Pumpkin Stylists, NBA and Peacock, Divorced Dad Rock, and more.
In this episode, Donny discusses various brands and their current standings, touching on political issues, youth perspectives on violence and free speech, the impact of AI on employment, and cultural reflections in Hollywood and music. The conversation also highlights alarming trends in literacy rates among American students and concludes with seasonal trends in pumpkin styling.
Takeaways:
The government shutdown reflects poorly on both parties.
Younger Americans show surprising apathy towards political violence.
AI is reshaping the job market, leading to layoffs.
Hollywood is seeing a decline in female directors.
Divorced dad rock is a rising music trend.
Literacy rates among American students are declining.
Bill Gates advocates for a shift in climate change focus.
Pumpkin stylists are capitalizing on seasonal trends. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 28, 2025 • 32min
Jim Cramer: Investment Strategies and The Stock Market
In this engaging conversation, Jim Cramer discusses the current state of the stock market, investment strategies, and the impact of AI on jobs. He emphasizes the importance of understanding individual stocks, the dangers of meme stocks, and the need for financial literacy. Cramer also addresses the economic divide in society and the misconceptions surrounding socialism and capitalism. He encourages listeners to view market corrections as opportunities and to invest wisely for a better financial future.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 24, 2025 • 17min
Brands of the Week: NBA Gambling Scandal, TikTok meddling in NYC mayoral race, Travis Kelce aiming to revive struggling Six Flags, Kenny Loggins goes after Trump, and more
In this episode, Donny explores the concept of branding in various contexts, from the economy to politics and media. He discusses the current economic landscape, the influence of social media on political campaigns, and the implications of government shutdowns on society. The conversation also touches on cultural heritage, the integrity of brands like the NBA, and the rise of celebrity branding. Finally, the episode examines the changing perception of the U.S. brand globally and the growing trend of podcasts as a medium.
Takeaways:m
The economy presents a dual narrative: stock market vs. average financial wellbeing.
Media influence is crucial in shaping political narratives.
Social media algorithms can significantly impact political campaigns.
Government shutdowns have real consequences for citizens' welfare.
Cultural heritage items hold immense brand value and significance.
Scandals in sports can tarnish brand integrity and public trust.
Celebrity involvement in business ventures can enhance brand visibility.
The U.S. brand is facing challenges in global perception and tourism.
Podcasts are becoming a dominant form of media consumption. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 21, 2025 • 39min
Exploring Chronic Pain with Dr. Sanjay Gupta
In this engaging conversation, Dr. Sanjay Gupta discusses his new book, 'It Doesn't Have to Hurt,' exploring the complexities of chronic pain, the importance of cultural perspectives on pain management, and the role of nutrition and lifestyle in health. He reflects on the COVID-19 pandemic, vaccines, and the interconnectedness of mental health and physical pain, emphasizing the need for a holistic approach to healthcare.
Be sure to check out the On Brand with Donny Deutsch YouTube page.
Takeaways:
Chronic pain affects 20% of the population in the U.S.
Cultural perceptions of pain vary significantly across countries.
Mindfulness and meditation can have a profound impact on pain management.
Nutrition plays a critical role in managing chronic pain.
Movement and exercise are essential for recovery from injuries.
Expectations about pain can influence the actual experience of pain.
The endogenous opioid system helps manage pain naturally.
The politicalization of science poses challenges to public health.
Future healthcare concerns include pandemics and childhood obesity.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 17, 2025 • 16min
Brands of the Week: Diane Keaton, Sister Jean, Young Republicans, Chat GPT, and Apple TV
In this episode, Donny discusses various brands that are currently trending up or down, focusing on political controversies, media accountability, social issues, and cultural reflections. He highlights the widening gender pay gap, the impact of technology on relationships, and unique brand stories that engage communities. The conversation emphasizes the importance of branding in today's society and how it shapes perceptions and actions.
Takeaways
Political brands are facing significant scrutiny.
Media accountability is crucial in today's landscape.
Social issues directly impact brand perception.
The gender pay gap is widening again, reversing decades of progress.
Technology is affecting personal relationships in unexpected ways.
Health trends are shifting towards more natural solutions.
Unique brand stories can foster community engagement.
Celebrity brands continue to influence cultural narratives.
The importance of understanding branding in various contexts. Learn more about your ad choices. Visit megaphone.fm/adchoices


