two & a half gamers two & a half gamers session #21 - How to run efficient UA on TikTok? TikTok's explosive growth
This is no BS gaming podcast 2.5 gamers session #21. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/0aHX6LQrhrs
Agenda:
1:30 Explicit ads (Breaker Fun 1 & 2 by MoGame)
https://res1.applovin.com/o7e02c07/c90fed39eb8753b02925462885680884e45f69e9_v23_phone.mp4
https://res1.applovin.com/o7e02c07/723bb9954d431db13fbbad23fc66e1546398d74b_v23_phone.mp4
Google Play SDK Index - https://play.google.com/sdks
6:30 Bobby Kotick voted to be re-elected to board by Activision Blizzard shareholders
8:03 Meta Reveals VR Headset Prototypes Designed to Make VR ‘Indistinguishable From Reality
https://www.roadtovr.com/meta-vr-headset-prototypes-visual-fidelity-indistinguishable-from-reality/
11:20 TikTok’s ByteDance Generates $1 Billion From Mobile Games in One Year
https://sensortower.com/blog/bytedance-mobile-games-one-billion-revenue
16:50 Tiktok rocket ship
Slope after hitting $10bn in revenue what happens after that
- Report from May 2022 said Tiktok is on track to triple it’s ad revenue passing revenue of Twitter and Snap
- Tiktok (only) triple from $3.8bn in 2021 to $11.6bn in 2022 (200% increase)
- Those numbers don’t lie - you can't reach this scale without advertisers getting value
- Thought that could be a nice segway into Matej doing a state of the tiktok
19:20 Tiktok UA intro
20:15 Tiktok Fun facts (location targeting restrictions)
29:00 Pangle issues
33:00 UA best practices
39:00 US Purchase campaign (FB vs tiktok CPI comparison)
39:40 UA challenges
42:30 Initial campaign structure & targeting
44:00 "predictions"
Please share feedback and comments - matej@lancaric.me / lancaric.me