Authority in the Wild #109 - Mark Raffan Reveals How Top Negotiators Win Big Deals
In this uncommon episode approach, I challenge Mark Raffan, who's in the Top 5 Negotiation Experts in the World, to coach me in becoming a better negotiator, so you can walk in my shoes and apply the learnings to your own business.
The founder of Negotiations Ninja, and author of 9 Secrets to Win Deals and Influence Stakeholders, shared practical advice and real-time role-play tactics to help you execute successful negotiations and win bigger deals.
He reveals the skills needed to become a successful negotiator in business and life, the mistakes to avoid, and hands-on examples to handle objections, to improve negotiation outcomes.
This conversation is packed with actionable advice for entrepreneurs and salespeople looking to sharpen their negotiation skills.
🟪 Timestamps
(00:00) Trailer
(01:09) The Primary Negotiation Skills
(04:40) Practical Negotiation Coaching Session
(07:37) Long-Term Contracts and Client Retention
(18:39) Understanding Client Needs and Pricing
(25:53) Avoiding Overcommitment in Negotiations
(28:28) Common Negotiation Mistakes and Their Consequences
(30:15) Role-Playing Objections and Solutions
(35:58) The Importance of Confidence in Sales
(41:33) Applying Negotiation Skills in Personal Life
(42:35) The Silver Bullet Myth
(44:38) The Nine Secrets to Win Deals
(46:52) How to Ethically Persuade Others
(49:13) Timing Your Negotiation Cycle
(52:43) How to Remain the Main Choice for your Prospects
🟪 Connect with Mark Raffan
- Website: https://negotiations.ninja/
- LinkedIn: https://www.linkedin.com/in/markraffan/
- The Book: https://negotiations.ninja/9-secrets-to-win-deals-and-influence-stakeholders-preview/
🟪 Connect with Gabe Marusca - https://www.gabemarusca.com/bio
🟪 Support the Show
- Rate the show on Spotify
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- Subscribe on YouTube
Until Next Week,
Pura Vida!