Founder’s Journey: Pete Kazanjy Founder of Atrium

In this episode of From Vendorship to Partnership podcast, Ross interviews Pete Kazanjy, Founder of Atrium, a data-driven sales management platform that empowers sales managers to improve team performance.

After Pete’s previous startup was acquired he assumed going to a larger company that they’d have sales and GTM processes fine-tuned and instrumented, but realized that wasn’t the case. After many conversations he realized the problem was widespread: there wasn’t an easy way to use data to build a scalable GTM process. There was too much math and manual setup required, and sales leaders were relying on sales ops or other departments to collect that data. With passion for early stage GTM, he started Atrium.

In this episode Pete and Ross chat about:

• How to win your first 10 customers and the importance of customer interviews
• Tips and resources for great customer discovery and building a customer advisory board
• The problem with NPS and looking at product usage to help provide a more holistic view of customer experience