My First Million Announcement: Marketing Against the Grain
Apr 6, 2022
Delve into the world of modern marketing with insights on innovative trends. Discover how YouTube can boost podcast visibility and the flaws in current podcast discovery methods. Explore the revolutionary concept of 'Twitter-sodes' and the impact of Web3 on fitness. Learn about the 'learn to earn' strategy, where users can earn rewards for engaging with educational content, and its potential for customer retention in an ever-evolving market.
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YouTube's Podcasting Advantage
- YouTube's superior search functionality gives it a significant advantage over other podcast platforms.
- This allows listeners to discover podcasts based on specific topics and guests, rather than just show names.
Podcast Discovery
- Podcast discovery engines often miss the opportunity to recommend podcasts based on shared guests.
- YouTube's "related videos" feature can effectively bridge this gap and improve podcast discovery.
Steppen: Exercise and Earn
- Web3 app Steppen incentivizes exercise by letting users buy NFTs of sneakers.
- Users earn $30 for every 10 minutes of activity tracked within specified ranges, demonstrating Web3's potential to disrupt existing markets.