How to organise your company for effectiveness and productivity

Aug 22, 2019

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On this week’s episode of the SaaS Revolution Show, we talk with Natalie Nagele, Co-founder and CEO of Wildbit about how she and her co-founder and husband, Chris Nagele have run the company for the past nearly 19 years and have created both an effective and calm environment.

During those 19 years, Natalie and Chris have built a lot of products and have shut down many of them. The ones that have stood the test of time have often been SaaS. Currently the company maintains Postmark, Beanstalk and Conveyor. Wildbit currently employs 30 people who are spread between 6 countries.

Natalie’s main goal throughout all this time has been to keep the company a sane place to work. She has never taken VC funding and has never imposed high growth, or unsustainable goals for the company. At the start of the year, however, Natalie and Chris introduced The Entrepreneurial Operating System (EOS) to help the company become more effective and productive. So far the experience has been great and they are already seeing great results. It has made them far more effective and aligned, especially as they operate a four day work week.

At SaaStock we also implemented EOS at the start of the year, so this is as much a rundown of how it works as it is an exchange of notes and advice on how to make it better. Listen on to hear:

How Natalie has assured the company has been around for nearly 19 years
How they rolled out EOS
One area in which EOS has already had a massive impact in Wildbit

Natalie is one of many diverse voices we will hear from at SaaStock in Dublin this October. While we will have plenty of stories of high growth and stellar metrics, we will also feature the other, equally as effective ways do SaaS - by growing slowly and sustainably. Joining her on 5 separate tracks will be 150 speakers representing a variety of company stages and verticals. Grab a ticket now at the best possible price.

Check out the other ways SaaStock is helping SaaS founders move their business forward:

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)