

Listen To This If You Want To Be A Influencer In 2025
20 snips Sep 29, 2025
A lively Q&A explores the future of influencer culture. Discover how TikTok's young audience inspired a new kids' cartoon and brand. Learn why content quality beats follower count, and get tips on monetizing platforms like Threads. Gary emphasizes defining success, balancing focus with humility, and turning audience attention into products. He shares strategies for securing brand deals and highlights the importance of mental health breaks. Authenticity and communication are key as creators navigate the evolving landscape.
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Build A Creator Community
- Start a small community or monthly Q&A to share value and stay connected with creators.
- Use consistency and live engagement to help others outgame rising competition and AI influencers.
Creators Will Multiply (Including AI)
- Expect every human plus AI to compete as creators in the coming years.
- Start planning now to differentiate by skill and direct value, not just follower count.
Judge Content Over Follower Pages
- Stop overthinking whether to merge or split pages; focus on individual content quality instead.
- Create and test new niche pages — a single viral post can launch a fresh account.