Best Ways To Get Your 1st Customers & How to Re-target Website Visitors
May 9, 2025
auto_awesome
Join Thomas Rudy, co-founder and CMO of Data Shopper, as he unveils innovative tactics for acquiring first customers. He shares how personal networks and community engagement can skyrocket your outreach. Explore the power of local SEO and cost-effective marketing strategies, and learn about the role of direct mail in remarketing to website visitors. Rudy also discusses overcoming the fear of client outreach and emphasizes nurturing relationships to enhance customer lifetime value. Tune in for valuable insights on making your local service business thrive!
Local referrals are essential for customer acquisition, leveraging community engagement on platforms like Facebook to establish connections with potential clients.
New service-based businesses should prioritize low-cost marketing strategies and leverage their existing networks for initial customer outreach and growth.
Data-driven remarketing techniques, including personalized direct mail, help optimize customer acquisition costs by targeting previously engaged website visitors effectively.
Deep dives
Acquiring Customers Through Local Referrals
Local referrals are highlighted as a powerful tool for acquiring customers in service-based businesses. The discussion emphasizes the value of asking for recommendations from friends or family, likening it to receiving a referral from a trusted source. Engaging in community conversations, especially on platforms like Facebook, is presented as an effective strategy. By actively participating in local Facebook groups and responding to requests for services, business owners can quickly connect with potential customers looking for solutions.
The Importance of Sweat Equity in Marketing
For start-ups in local service sectors, focusing on sweat equity in marketing efforts is crucial. The conversation advises new business owners to maximize their initial outreach through persistent, low-cost strategies instead of heavily investing in paid marketing right away. It emphasizes that many people have prospects in their existing network or phone book, which can lead to early sales without significant financial outlay. This hands-on approach helps entrepreneurs gain traction and build a customer base while they learn more about effective marketing strategies.
Leveraging Data for Effective Marketing
Implementing data-driven marketing techniques is crucial for optimizing customer acquisition and retention. By utilizing software tools that capture and analyze visitor data from their websites, businesses can identify potential leads and tailor their marketing strategies accordingly. The episode introduces the concept of remarketing through direct mail advertising, which targets site visitors with personalized offers based on their previous interactions. Employing these tactics not only helps in reaching a more interested audience but also significantly reduces the customer acquisition cost.
Understanding Attribution in Marketing
Attribution plays a vital role in assessing the effectiveness of marketing campaigns. The discussion underscores the importance of knowing the origins of leads to justify marketing expenditures and refine strategies. Business owners are encouraged to set up proper attribution tracking mechanisms before investing in paid advertisements to ensure they can measure success accurately. Proper attribution also helps in determining the lifetime value of customers, making it easier to evaluate the return on investment from different marketing channels.
Building Long-Term Relationships Through Cold Calling
Cold calling is presented as a straightforward yet underutilized method for establishing business relationships. It's emphasized that the primary goal of these calls should be relationship building rather than immediate sales. By introducing their services in a friendly manner, business owners can create valuable connections with potential clients and the broader community. This approach not only fosters trust but can also lead to referrals and repeat business, essential for sustainable growth in the service industry.
In this episode of the OWNR OPS Podcast, we dive into customer acquisition, local marketing strategies, and how you can maximize your ROI with data-driven remarketing. Austin is joined by Thomas Rudy, co-founder & CMO of Data Shopper, a software company revolutionizing remarketing for local businesses.
🔥 What You’ll Learn:
Fast Customer Acquisition Tactics
Overcoming Fear in Sales
The Power of Local SEO
Remarketing with Direct Mail
Attribution in Marketing
Mentioned in This Episode🔥 We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownerops-spotify
📞 We moved our phone line to OpenPhone so that we can record calls, summarize & tag customers with AI, and integrate with Jobber.➡️ Get 20% off OpenPhone here: https://get.openphone.com/ownr-ops
