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#112: The Nasty Icon of Retail, Sophia Amoruso

Oct 13, 2015

Guest

Sophia Amoruso

Sophia Amoruso, the founder of Nasty Gal and author of #GIRLBOSS, shares her incredible journey from eBay seller to fashion mogul. She highlights the importance of empowering women through her #GIRLBOSS Foundation. The conversation dives into persuasive copywriting, brand identity, and unique entrepreneurship challenges. Sophia reflects on mental health, self-expression, and the personal evolution involved in leadership transitions. With humor and candor, she emphasizes redefining success and embracing individual paths, all while reminiscing about a transformative Napa wine adventure.

01:43:44

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ANECDOTE

Sophia's High School Story

Sophia once pooped her pants at 16 after eating gnarly pepperoni pizza.
She struggled to find a restroom and ultimately had an accident in her car.

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ADVICE

Test and Present Uniquely

Test your product carefully with a small group before a full launch.
Present your product uniquely and invest in professional presentation to attract customers.

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ADVICE

Use Brand Bible for Consistency

Create clear brand guidelines everyone can follow to maintain consistent brand voice.
Use objective brand filters to depersonalize decisions and avoid conflicting opinions.

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From eBay to Empowerment: The Nasty Gal Journey

04:04 • 18min

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The Art of Persuasive Copywriting and Brand Identity

21:37 • 2min

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Imagery and Inspiration in Writing

23:12 • 9min

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From Nasty Gal to Nasty Y'all: A Creative Journey

32:17 • 8min

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Testing Ideas and Launching with Confidence

39:55 • 2min

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Navigating E-Commerce Challenges

42:21 • 9min

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Embracing Absurdity and Leadership Lessons

51:42 • 17min

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Navigating Media and Mental Health

01:08:16 • 8min

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A Memorable Wine Adventure in Napa

01:16:32 • 2min

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Redefining Success and Self-Expression

01:18:36 • 9min

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Leadership Transition and Personal Reflections

01:27:30 • 15min

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Anticipating Adventures and Cultural Discoveries

01:42:38 • 4min

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Sophia Amoruso

#GIRLBOSS is a blend of memoir, management guide, and feminist manifesto. Sophia Amoruso shares her transformative journey from a rebellious teenager involved in petty theft and dumpster diving to becoming the CEO of Nasty Gal, a $100+ million online fashion retailer. The book offers practical advice on entrepreneurship, highlighting the importance of resilience, adaptability, and staying true to one's instincts. It also includes stories from Amoruso's personal life and the meteoric rise of Nasty Gal, as well as insights from other successful women in business.

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Sophia Amoruso

Sophia Amoruso (@Sophia_Amoruso) is the Founder and Executive Chairman of Nasty Gal, a global online destination for both new and vintage clothing, shoes, and accessories. Founded in 2006, Nasty Gal was named “Fastest Growing Retailer” in 2012 by Inc. Magazine, thanks to its 11,200% three-year growth rate. Sophia has been called "fashion's new phenom" by Forbes magazine, and she has become one of the most prominent and iconic figures in retail. She recently founded the #GIRLBOSS Foundation, which awards financial grants to women in the worlds of design, fashion, and music. Sophia's first book, #GIRLBOSS, is a New York Times bestseller published in fifteen countries. Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast. This podcast is brought to you by Athletic Greens. I get asked all the time, “if you could only use one supplement, what would it be?” My answer is, inevitably, Athletic Greens. It is my all-in-one nutritional insurance. I recommended it in The 4-Hour Body and did not get paid to do so. Get 50% off your order at Athletic Greens.com/Tim. This podcast is also brought to you by Vimeo Pro, which is ideal for entrepreneurs. In fact, a bunch of my start-ups are already using Vimeo Pro. WealthFront uses it to explain how it develops personalized investment portfolios. TaskRabbit uses it to tell the company’s story. Twitter uses it to showcase Periscope. Why are they using it instead of other options out there? Vimeo Pro provides enterprise level video hosting that typically costs thousands of dollars for a tiny fraction of the cost. Features include: Gorgeous high-quality playback with no ads Up to 20 GB of video storage every week Unlimited plays and views A fully customizable video player, which can include your company logo, custom outro, and more You get all this for just $199 per year (that’s only $17 per/mo.) There are no complicated bandwidth calculations or hidden fees. Just go to Vimeo.com/business to check it out. If you like it, you can use the promo code “Tim” to get 25% off. This is the deepest discount you will find anywhere for Vimeo Pro.

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