315: Tony Stubblebine, CEO of Medium, On Human Curation, Subscription-Driven Quality, and Fixing the Internet
Dec 23, 2024
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Tony Stubblebine, CEO of Medium and former founder of Coach.me, discusses the importance of human curation in the digital age. He explains how Medium revamped its recommendation system to prioritize thoughtful content over algorithms. The conversation explores the transition to a subscription-based model, highlighting its role in enhancing content quality. Stubblebine also critiques the ad-driven internet, arguing for a shift towards value-driven practices, and emphasizes the need for human wisdom in crafting impactful narratives.
Tony Stubblebine emphasizes the importance of human curation at Medium, prioritizing thoughtful content over algorithm-driven popularity to foster deeper readership engagement.
The adoption of a subscription-based model at Medium allows for a focus on delivering high-quality, meaningful content that aligns with readers' willingness to pay, countering ad-driven engagement pitfalls.
Deep dives
Human Creativity vs. Algorithms
Human creativity is emphasized as essential in the digital landscape, despite the growing reliance on algorithms. The podcast explores the importance of adding qualitative signals to algorithms, enhancing their matchmaking abilities while ensuring human input remains crucial. For example, it highlights how algorithms often perpetuate biases seen in society rather than eliminate them, meaning human oversight is necessary for ethical decision-making. This dual approach—utilizing algorithms alongside human judgment—aims to create fairer and more insightful outcomes.
The Value of Human Curation
Medium differentiates itself by focusing on human curation rather than strictly algorithm-driven content recommendations. The podcast discusses how a team of editors reviews and curates content, ensuring that deep, thoughtful pieces are highlighted over sensationalized or shallow representations. This process aims to elevate amateur writers with genuine life experiences and insights, allowing them to reach an audience without the need for mastering SEO tactics. By prioritizing quality over quantity, Medium fosters a richer reading experience that encourages thoughtful dialogue.
Business Models and Quality Content
The podcast critiques the prevalent ad-driven business model of social media platforms that compromises the quality of content. Medium adopts a subscription-based approach, thereby shifting the focus to delivering valuable content rather than merely capturing attention. The success of this model is evident in Medium's profitability and its higher revenue per thousand views compared to ad-supported platforms. By prioritizing content that subscribers find worth paying for, Medium aims to counteract the negative dynamics of traditional attention-based metrics.
Navigating Ethical Concerns with AI
The discussion touches on ethical concerns surrounding AI, particularly in content generation and curation. Medium maintains a strict policy against AI-generated content to prioritize human wisdom and experience in published writing. The platform's strategy includes empowering human editors to make judgments about submitted material, reinforcing the value of human oversight in decision-making. By implementing these practices, Medium strives to ensure that the content presented to users is meaningful and engages readers in a substantial manner.
Tony Stubblebine is the CEO of Medium, the widely popular publishing platform that recently surpassed 1 million subscribers. A serial entrepreneur, Tony is also the founder of habit coaching companies Coach.me and Lyft Worldwide and is the publisher of Better Humans on Medium. He is a passionate advocate for writers and a frequent speaker on the intersection of human creativity and technology, emphasizing why bots won’t replace human ingenuity. Tony holds a BA in Computer Science from Grinnell College, where he proudly supports the Pioneers.
In this conversation, we discuss:
How Medium's recommendation system was overhauled under Tony's leadership to prioritize human curation over algorithmic popularity, creating a platform that values thoughtful content.
The transformative decision to adopt a subscription-based model, allowing Medium to focus on delivering content readers are happy to pay for, rather than relying on ad-driven engagement.
The balance between human curation and algorithms in delivering a "sane, thoughtful, and informed" reading experience that supports both freedom and quality.
Medium's mission to deepen readers' understanding by emphasizing human wisdom over pure knowledge, highlighting the importance of life experience in creating impactful content.
Why Medium minimizes the presence of AI-generated content, focusing instead on curating thoughtful and valuable human contributions for its readers.
Tony's perspective on fixing the "broken Internet" by proving that business models focused on delivering value, rather than grabbing attention, can be successful and sustainable.