BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English) Rob Snyder: McKinsey to Harvard MBA Founder, Cracking Product-Market Fit & Accelerate Or Die - E472
6 snips
Sep 12, 2024 
Rob Snyder, Founder of Reframe and a McKinsey alum with an MBA from Harvard, shares his compelling journey from consultancy to entrepreneurship. He delves into his two-year quest for product-market fit, revealing how direct customer feedback transformed his business model and skyrocketed revenue. Snyder discusses overcoming psychological barriers, the need for rapid growth in startups, and the resilience required in this high-stakes environment. He reflects on how family influences shaped his entrepreneurial drive and the importance of continuous learning through failure.
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Two Years Struggling for Product-Market Fit
- Rob Snyder spent two years in "pivot hell" searching for product-market fit, cycling through ideas with fluctuating excitement and misery.
- Eventually, a last-ditch pivot led to scaling from zero to $4M ARR over the next two years.
Selling with No Preconceived Hypotheses
- Startup success requires launching with minimal hypotheses and selling to one customer repeatedly.
- This approach defies traditional planning and requires iterative discovery rather than upfront certainty.
Use Case Studies To Find Fit
- Write a clear case study for what one customer would enthusiastically buy and get feedback from multiple potential customers.
- Use repeated feedback to refine your product until customers consistently say "hell yes" to it.
