Episode #6: From Obstacles to Success: Kyle Coleman's Journey to Revenue Growth in B2B Tech

Discover the secrets to successful outbound sales strategies and the future 
of revenue generation in the B2B tech industry. Join Kyle Coleman as he 
shares his insights on personalized outreach, adapting to change, and the 
importance of customer retention. 

Here's some more info on our guest, Kyle: 
Meet Kyle Coleman, a seasoned expert carrying an inspiring journey in the 
world of B2B tech that began in 2013 with a small firm named Looker. He 
built the formidable SDR team from being the 6th employee to overseeing a 
division of 70 bright talents helping scale the company from an initial ARR of 
hundred thousand dollars to a whopping 110 million. The sheer dedication 
and strategic acumen led Looker to be finally acquired by Google, valuing the
firm at 2.6 billion. He currently holds the coveted position of SVP of 
marketing at Clari, where he applies his diverse experience and persuasive 
skills to lead the marketing and SDR teams.

"I want to own my work so that I can take responsibility
for the failures or the successes. And if I fail, I at least 
want to fail doing it my way. " - Kyle Coleman 

In this episode, you will be able to:

•  Uncover innovative methods to improve your outbound sales in a changing marketplace. 
• Recognize the relevance of tailoring sales strategies to nurture 
  meaningful relationships. 
• Explore emerging trends in generating income to stay one step ahead.
• Appreciate the art of customer retention to secure and increase 
  revenue. 
• Master the practice of maintaining a regular revenue beat that 
  ensures long-term fiscal health. 
• Learn original and personalized approaches in sales

In an era where technology and digitization dominate, maintaining original 
and personalized approaches in sales is imperative for revenue growth. This 
entails hiring SDRs from diverse backgrounds, training them extensively, and
empowering them to experiment, thereby enhancing their abilities to craft 
personalized, research-driven messages. 

Essentially, the objective is to 
transform the SDR role and make it about creating meaningful connections 
with potential clients and customers.

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