The NTM Growth Marketing Podcast #24 "Surprising Ways to Keep Your Audience Engaged with Tom Richards"

The NTM Growth Marketing Podcast #24 "NINJIO with Tom Richards"

"Most of the marketing that we do is interruptive… and as so, we have a limited opportunity to get some attention, very quickly tell a story that somebody finds is going to be beneficial to them." - Tom Richards

Tom is the Chief Marketing Officer at NINJIO Cybersecurity Awareness Training, where he is the leader of the marketing functions, member of the senior executive team and spokesperson for the brand. He has long advocated for stronger cybersecurity practices across companies to keep people and their data safe. Previous to NINJIO, Tom was the Founder and President of Haverty Consulting, a group dedicated to helping companies exceed their communications and marketing goals. Clients included Occidental, The Ohio State University James Comprehensive Cancer Center and OSU’s Wexner Medical Center, Leica Camera, as well as many start-up companies. Tom’s career has spanned over 25 years working with international brands such as Apple, Starbucks and Expedia while in leadership roles at various global digital advertising agencies. Tom is a proud father of three teenaged children and one very cute cavapoo.In this interview, Tom Richards highlights the importance of cybersecurity training, gives us a peek inside a day in the life of a Chief Marketing Officer, and shines a light on the niche of marketing for such an important service. 

Website: https://ninjio.com/ LinkedIn: https://www.linkedin.com/in/tomrichardshaverty/  Instagram: https://www.instagram.com/trichards777/ Facebook: www.facebook.com/trichards777