Over the last few weeks, you’ve heard from multiple guests about the importance of research – Dappz talking about calculated risks and doing research for the actual calculation. Nikki Rausch talking about speaking your potential customer’s language. Adriana tells us to do research when we’re guesting on a podcast.

But that begs the question: how? How do we make sure we’re doing the right kind of research to yield helpful information – especially if we’re not a huge company?

We need to do scrappy research – which is why I brought in my friend, Becky Pierson Davidson. She’s an educator, speaker, and community-driven product strategist who’s focused on helping people like us simplify our customer journey, improve retention, and increase customer LTV. And she’s got the receipts, working with diverse clients, including personal brands, fortune 500 companies, creative service agencies, and startups.

So I thought there was no better way to close out the year than to talk to her about scrappy research.

Top Takeaways

Research prevents you from building the wrong thing. Launches that flop are usually launches that have no research backing them up.
Don’t just build something for you. It’s not about you. Sure, some people will tell you to dog food your own product – but your business won’t survive if you’re the only customer.
You want quantitative and qualitative research. Look at all of your analytics, see what content performs well, but also survey your audience, and have real conversations with potential customers. You only need 5 to find a problem to solve.

Show Notes

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