You Can’t Automate Your Way to Real Relationships | Robi Ganguly

What’s the secret to getting -- and keeping -- more customers? How do you make them feel more valued? Appreciated? Heard?

The answer is more straightforward than you might think.

This week, Mark is joined by Robi Ganguly, an expert in guiding businesses towards more effective and ethical customer acquisition strategies. As GM of Alchemer Mobile, Robi understands the importance of developing deeper and more meaningful relationships with customers, and that fostering truly meaningful and deep connections takes time. Mark and Robi talk about the difficulty companies face in getting and keeping customers in a saturated digital market and why the way to make a difference isn't found in shortcuts or automation alone.

Here are some of the topics Mark and Robi discuss in this episode:

• How genuine enthusiasm for solving customer problems not only enhances solution quality but also deepens customer engagement with your brand

• Why transparent communication about product capabilities and limitations builds trust and fosters long-term customer relationships

• How actively incorporating customer feedback into product development signals responsiveness and drives innovation

• How educating customers about your products and services empowers them to make informed decisions and strengthens their connection to your brand

• Why passionate advocacy for customer interests within your business promotes a customer-centric culture and leads to improved satisfaction and loyalty

• Why creating genuine connections is a skillset worth investing in

• How to develop your connection skills close to home so you’re ready for when your budget allows time to travel 

• How developing strong in-person connections is an opportunity to differentiate yourself

• The magic behind getting a small group of customers and prospects together in person

• Robi’s #1 tip for selling more

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