The GaryVee Audio Experience What Is the Future of Music, Audio, and Sonic In 2021? | Marketing For The Now #20 Part 1/2
Apr 22, 2021
Kara Swisher, a prominent audio figure and host of multiple podcasts, joins Ryan Tedder, Grammy-winning songwriter and OneRepublic frontman, along with industry leaders like Carrie Champion and John Coyne. They dive into the transformative impact of digital audio, discussing the rise of live platforms and artist empowerment through NFTs. The group also explores the significance of sonic branding for modern businesses, and how the pandemic influenced music consumption. Expect insights into the future of music, technology, and creative strategies redefining the industry.
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Episode notes
Audio Intimacy
- Audio intimacy fosters strong fan relationships, much like music does.
- This shift from written to audio engagement allows for deeper connections.
Twitter Spaces and Talk Radio
- Twitter Spaces, similar to talk radio, offers a serendipitous live experience.
- Its success, however, might be challenged by its lack of unique features, compared to other platforms.
Shifting Power Dynamics
- Taylor Swift re-recording her albums exemplifies the shift of power towards artists and fans.
- This trend, seen in platforms like Cameo and NFTs, diminishes the leverage of intermediaries.